Skills & Competencies for Regional Retail Sales Manager

Regional Retail Sales Manager job profile

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JOB SUMMARY for Regional Retail Sales Manager

Manages multiple district managers within a geographic region.

JOB RESPONSIBILITIES for Regional Retail Sales Manager

Adjusts retail sales goals and procedures for each district based on goals set for the whole region.

Regional Retail Sales Manager SALARY RANGE

BASE 50%
$151,884
TOTAL 50%
$178,957
Job Level
M04
Job Code
SM15000235
Education/Degree
Bachelor's Degree
Reports To
Zone Manager

Regional Retail Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Regional Retail Sales Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Regional Retail Sales Manager

1 Industry Competency – Retail Industry
Proficiency Level -3
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Identifies and explains the characteristics and key features of various retail business models.
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Level 2 Behaviors
(Light Experience)
Identifies and explains major operational issues and considerations.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities to communicate the features and benefits of new products.
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Level 4 Behaviors
(Extensive Experience)
Monitors and optimizes retail operations to enhance productivity and cost-effectiveness.
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Level 5 Behaviors
(Mastery)
Explores the historical and future positioning of the organization in light of prevailing retail trends.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -2
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Identifies the factors that may impact retail strategies, including consumer preferences and macroeconomic influences.
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Level 2 Behaviors
(Light Experience)
Follows our organization's core values and objectives when managing the retail strategy.
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Level 3 Behaviors
(Moderate Experience)
Implements retail promotional plans and strategies to ensure customer loyalty and retention.
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Level 4 Behaviors
(Extensive Experience)
Manages the physical and digital retail strategies to deliver a multi-channel experience for customers.
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Level 5 Behaviors
(Mastery)
Determines actionable visions and manageable strategies that may reach multiple customers in a retail landscape.
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3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Regional Retail Sales Manager

1 Job Family Competencies – Promotion
Proficiency Level -4
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Explains the principles of promotion and its importance to the marketing efforts.
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Level 2 Behaviors
(Light Experience)
Logs schedules for promotions in target accounts.
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Level 3 Behaviors
(Moderate Experience)
Helps senior management in developing promotional plans based on the product or service features.
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Level 4 Behaviors
(Extensive Experience)
Leads the execution of promotional initiatives in accordance with the key metrics.
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Level 5 Behaviors
(Mastery)
Develops effective and innovative strategies for project promotion.
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2 Job Family Competencies – Sales Management
Proficiency Level -3
Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Explains the essential functions and features of sales management software.
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Level 2 Behaviors
(Light Experience)
Prepares the monthly sales forecasts for the management.
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Level 3 Behaviors
(Moderate Experience)
Implements internal changes to improve sales forecast reliability.
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Level 4 Behaviors
(Extensive Experience)
Drives the implementation of sales and distribution strategies.
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Level 5 Behaviors
(Mastery)
Creates a strategic sales plan that expands the customer base of the company.
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3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Regional Retail Sales Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Business Performance Management
Proficiency Level -3
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Explains the integral role business performance management plays in an organization.
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Level 2 Behaviors
(Light Experience)
Keeps a clear idea of work responsibilities and the standards of work expected of own business unit.
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Level 3 Behaviors
(Moderate Experience)
Handles past performance review, business practices evaluation, and potential solutions research.
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Level 4 Behaviors
(Extensive Experience)
Monitors a business performance system to manage all financial processes.
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Level 5 Behaviors
(Mastery)
Measures the efficiency and success of initiatives by monitoring reports, analytics, and KPIs.
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3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

Summary of Regional Retail Sales Manager skills and competencies

There are 5 hard skills for Regional Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for Regional Retail Sales Manager, Promotion, Sales Management.
12 soft skills for Regional Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.

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